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Currently, approximately 90% of quantitative research conducted in Japan is carried out through online surveys, while offline surveys using field interviewers—such as street or on-site intercepts—remain extremely limited. Moreover, when it comes to research agencies that can communicate effectively in English, the available options become even fewer.

That said, on-the-ground research methods such as in-store or on-site surveys, or traffic flow studies essential for location assessment, continue to play a vital role in comprehensive market understanding.

At ACORN Japan, we offer a unique advantage through our partnership with Face.com, a company with nearly 20 years of experience and proven expertise in offline field research. In addition to online surveys and central location tests (CLTs), we are fully equipped to conduct offline quantitative research using trained interviewers in public spaces, retail environments, and traffic survey sites.

Furthermore, our ability to communicate seamlessly in English ensures smooth collaboration with overseas clients.

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We are proud to be one of the very few research agencies in Japan capable of delivering both “real-world data collection on-site” and “global communication capabilities.”

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