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Video streaming services in Japan (April 2023 UPDATE)
As of April 2023, the most subscribed video streaming service in Japan is Amazon Prime Video at 32%. It was followed by Netflix (12%), Disney Plus, U-NEXT, and Hulu (6% each).
Consumers who subscribe to video streaming services is 43%, an increase of only 1% from February 2022, and appears to have peaked and is plateauing.