.png){kind=small}
November 2024
[ACORN Japan's Market Insight]
The most well-known conversational AI is ChatGPT
The most well-known conversational AI is ChatGPT, with an awareness rate of approximately 40%, although its usage rate is only around 10%.
Using ACORN's consumer monitor, a survey was conducted with approximately 1,000 men and women aged 18 to 54 to examine usage and attitudes toward conversational AI.
ChatGPT is the most recognized, with an awareness rate of about 40%, followed by Google Gemini at 23% and Microsoft Copilot at 15%. Overall, awareness levels are still relatively low.
In terms of current usage rates, ChatGPT stands at 11%, significantly higher than the other two, which are at 6–7%.
The highest usage rate is observed among individuals aged 18–24, more than double the rate for those aged 25 and older.
For ChatGPT, the usage rate among 18-24 YO is 24%, compared to 12% for those aged 25–29, showing a twofold difference. Similarly, 18-24 YO significantly drive usage for both Google Gemini and Microsoft Copilot.
In contrast, the usage rates for individuals in their 30s to 50s are lower compared to those aged 25–29, indicating that overall usage is notably high among those in their 20s.
ChatGPT for study and learning, Microsoft Copilot for work-related tasks, and Google Gemini for private or personal use.
ChatGPT is used for a variety of purposes, but its usage rate for "study and learning purposes" is significantly higher compared to Google Gemini and Microsoft Copilot. On the other hand, Microsoft Copilot is used by 54% of its users for "improving work efficiency and providing support," which is notably higher than ChatGPT’s 40% for the same purpose. This may be due to the frequent implementation of Microsoft Copilot in corporate environments.
Meanwhile, Google Gemini stands out for its usage in "gathering information on topics of interest," with 64% of users utilizing it for this purpose. This indicates that the primary use cases for these tools are somewhat distinct: ChatGPT for study and learning, Microsoft Copilot for work-related tasks, and Google Gemini for private or personal use.
