ACORN

Japan

ABOUT

US

SOLUTIONS

INTERVIEW

ROOM

COLUMN

ACORN

GROUP

COTACT

In order to find a meaningful target audience, we have developed ACORN's unique segmentation system based on the following four perspectives: economic power, willingness to buy, information sensitivity, and ability to communicate. We propose a new standard that is different from demographics.

[ Characteristics ]

イニシエーターの特徴の説明、簡単な紹介文。​ネーミングの由来など。

創始者,発起人;首唱者,先導者;伝授者

起爆薬[剤];《化学》(重合)開始剤;《医学》イニシエーター(引き金となる物質)

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Economic

Strength

Purchase

Intent

Information

Transmission

information

Sensitivity

nothing personal

Stagnater

Economic

Strength

Purchase

Intent

Information

Transmission

information

Sensitivity

be inspired by

Passenger

stand idly by

Chauffeur

Information

Transmission

Economic

Strength

Purchase

Intent

information

Sensitivity

Lead to Market

Initiator

Economic

Strength

Information

Transmission

information

Sensitivity

Purchase

Intent