Social networking services in Japan (June 2023 UPDATE)
As of April 2023, the most subscribed video streaming service in Japan is Amazon Prime Video at 32%. It was followed by Netflix (12%), Disney Plus, U-NEXT, and Hulu (6% each).
Consumers who subscribe to video streaming services is 43%, an increase of only 1% from February 2022, and appears to have peaked and is plateauing.
Amazon Prime Video stands alone.
Subscription rates have hit a peak.
17.1%
Recognition
91.6
48.4%
Recognition
94.1
37.6%
Recognition
91.4
71.1%
LINE
Recognition
96.4
Recognition
21.2
1.3%
70.7%
YouTube
Recognition
96.4
Recognition
86.4
11.0%
TikTok
Recognition
31.3
1.3%
Clubhouse
Recognition
49.2
1.3%
Kakao Talk
Recognition
29.2
1.3%
SnapChat
Source: ACORN Japan June 2023 Video Streaming Services in Japan
■ Period: June 2023
■ Survey Method: Online survey
■ Survey Respondents: Male/ Female 20-59 years old nationwide
■ Sample size: n=1,000
Frequency of use more than once a week
Both men and women in their 20s have a high subscription rate for video streaming services, with 63% of men and 54% of women subscribing. While there is not a significant difference in subscription rates among those in their 40s to 60s, those in their 30s tend to subscribe slightly more, and overall, younger people tend to subscribe more to video streaming services.
Men tend to subscribe to video streaming services more than women.
The subscription rate is highest among people in their 20s.
SNS Rate by gender and age
Total
17％
48％
38％
71％
11％
1％
20~29
30~39
40~49
50~59
14
6
19
13
20
12
24
17
76
78
54
46
56
49
41
43
46
74
32
53
34
40
24
39
91
86
77
70
75
67
69
65
8
23
14
12
12
5
10
11
4
2
4
-
1
2
-
-
Source: ACORN Japan June 2023 Video Streaming Services in Japan
