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ACORN

Japan

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Social networking services in Japan (June 2023 UPDATE)

As of April 2023, the most subscribed video streaming service in Japan is Amazon Prime Video at 32%. It was followed by Netflix (12%), Disney Plus, U-NEXT, and Hulu (6% each).

Consumers who subscribe to video streaming services is 43%, an increase of only 1% from February 2022, and appears to have peaked and is plateauing.

Amazon Prime Video stands alone.

Subscription rates have hit a peak.

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17.1%

Facebook

Recognition

91.6

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48.4%

Twitter

Recognition

94.1

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37.6%

Instagram

Recognition

91.4

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71.1%

LINE

Recognition

96.4

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Recognition

21.2

1.3%

WhatsApp

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70.7%

YouTube

Recognition

96.4

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Recognition

86.4

11.0%

TikTok

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Recognition

31.3

1.3%

Clubhouse

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Recognition

49.2

1.3%

Kakao Talk

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Recognition

29.2

1.3%

SnapChat

Source: ACORN Japan June 2023 Video Streaming Services in Japan 

■ Period: June 2023 
■ Survey Method: Online survey
■ Survey Respondents: Male/ Female 20-59 years old nationwide 
■ Sample size: n=1,000

 

Frequency of use more than once a week 

Both men and women in their 20s have a high subscription rate for video streaming services, with 63% of men and 54% of women subscribing. While there is not a significant difference in subscription rates among those in their 40s to 60s, those in their 30s tend to subscribe slightly more, and overall, younger people tend to subscribe more to video streaming services.

Men tend to subscribe to video streaming services more than women.

The subscription rate is highest among people in their 20s.

SNS Rate by gender and age

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Total

17​%

48%

38%

71​%

11​%

1​%

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20~29 

30~39 

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40~49 

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50~59 

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14

6

19

13

20

12

24

17

76

78

54

46

56

49

41

43

46

74

32

53

34

40

24

39

91

86

77

70

75

67

69

65

8

23

14

12

12

5

10

11

4

2

4

-

1

2

-

-

 

Source: ACORN Japan June 2023 Video Streaming Services in Japan

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Streaming services

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