LIFE STYLE
We offer the most appropriate strategies
for each research question.
Subscriptions
Usage rate by content
Usage rate of
video distribution services
27％
4％
3.8％
0.7％
0.3％
18.6％
Amazon
Netflix
hulu
Disney
DELUXE
Apple TV+
Overview
A subscription is a content or service for which one pays a fixed fee to use. A business model in which a product is "used" for a certain period of time, rather than "owned". It is also abbreviated as "SABUSUKU" in Japan.
It means "subscription," "periodical subscription," or "membership fee" for a magazine. It later became "permission to use a product for a limited period of time.
Utilization Rate by gender and age
20 ～ 29
30 ～ 39
40 ～ 49
50 ～ 59
60 ～ 69
hulu
Netflix
Amazon
Disney DELUXE
Apple TV＋
46
39
7.8
5.3
11.7
4
29.9
21.3
-
1.3
-
1.3
40
27
11.3
-
9.3
3.2
26.8
21.1
2.1
-
1
-
23
24
5.1
2.6
0.8
3.5
16.1
16.7
-
0.9
-
-
24
19
-
2.1
3.1
5.2
14.3
12.4
1
1
-
1
Overall
20
17
-
1.7
1.8
0.8
16.8
15.1
0.9
-
-
-
Overview
A subscription is a content or service for which one pays a fixed fee to use. A business model in which a product is "used" for a certain period of time, rather than "owned". It is also abbreviated as "SABUSUKU" in Japan.
It means "subscription," "periodical subscription," or "membership fee" for a magazine. It later became "permission to use a product for a limited period of time.
Later, the subscription method was introduced to annual subscription fees for computer software, as well as to payment methods for all-you-can-read e-book services, music distribution, video distribution services, and streaming music. The subscription method has also been introduced as a payment method for paid applications for cell phones and smartphones.
Subscription video on demand (SVOD) services such as Amazon Prime, U-NEXT, Hulu, and Netflix are subscription video on demand services.
Importance
PPRICE
77.6％
Many
contents
52.0％
Ease of
search
34.0％
PPRICE
70.4％
Many
contents
58.7％
Video
quality
35.3％
PPRICE
79.4％
Many
contents
57.0％
Many
foreign
33.1％
PPRICE
64.3％
Many
contents
52.9％
New
releases
33.7％
Overview
A subscription is a content or service for which one pays a fixed fee to use. A business model in which a product is "used" for a certain period of time, rather than "owned". It is also abbreviated as "SABUSUKU" in Japan.
It means "subscription," "periodical subscription," or "membership fee" for a magazine. It later became "permission to use a product for a limited period of time.
A subscription is a content or service for which one pays a fixed fee to use. A business model in which a product is "used" for a certain period of time, rather than "owned". It is also abbreviated as "SABUSUKU" in Japan.
It means "subscription," "periodical subscription," or "membership fee" for a magazine. It later became "permission to use a product for a limited period of time.
Social Media
Market Navigator
Market Navigator uses quantitative methods to evaluate purchasing behavior,
attitudes towards health and hygiene, and willingness to invest in the country of interest.Examining changes over time allows for identification of consumer trends and understanding of the factors that drive consumer behavior, such as values.
Utilization Rate
by gender and age
20 - 29
30 - 39
40 - 49
50 - 59
[ LINE ]
[ Twitter ]
[ Instagram ]
[ Facebook ]
[ TikTok ]
20 / 30
20 / 30
20 / 30
20 / 30
20 / 30
20 / 30
20 / 30
20 / 30
20 / 30
20 / 30
20 / 30
20 / 30
20 / 30
20 / 30
20 / 30
20 / 30
20 / 30
20 / 30
20 / 30
20 / 30
[ Benefits ]
• Segment consumers according to values.
• Understand actual purchasing behavior, willingness to purchase, brand loyalty.
• Grasp sensitivity to information, media sources used, and frequency of interaction (e.g. with social media, subscriptions).
• Identify attitude trends (e.g. towards hygiene, disaster preparedness, globalism).
• Assess sensory response (e.g. to color, smell, taste).
Acorn Marketing & Research Consultants Japan Co Ltd
OS Building 6F, 1-12-15 Kandaizumicho, Chiyoda-Ku, Tokyo 101-0024, Japan
Tel : +81 3 3863 8318