ACORN
Japan

ABOUT

US

SOLUTIONS

LIFE

STYLE

INTERVIEW

ROOM

COLUMN

ACORN

GROUP

COTACT

LIFE STYLE

We offer the most appropriate strategies

for each research question.

 

Subscriptions

Usage rate by content

Usage rate of
video distribution services

27%

4%

3.8%

0.7%

0.3%

18.6%

Amazon

Netflix

hulu

Disney

DELUXE

Apple TV+

Overview

A subscription is a content or service for which one pays a fixed fee to use. A business model in which a product is "used" for a certain period of time, rather than "owned". It is also abbreviated as "SABUSUKU" in Japan.

It means "subscription," "periodical subscription," or "membership fee" for a magazine. It later became "permission to use a product for a limited period of time.

Utilization Rate by gender and age

若年.png

20 ~ 29

30代.png

30 ~ 39

中年.png

40 ~ 49

高年.png

50 ~ 59

老年.png

60 ~ 69

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hulu

Netflix

Amazon

Disney DELUXE

Apple TV+

46

39

7.8

5.3

11.7

4

29.9

21.3

-

1.3

-

1.3

40

27

11.3

-

9.3

3.2

26.8

21.1

2.1

-

1

-

23

24

5.1

2.6

0.8

3.5

16.1

16.7

-

0.9

-

-

24

19

-

2.1

3.1

5.2

14.3

12.4

1

1

-

1

Overall

20

17

-

1.7

1.8

0.8

16.8

15.1

0.9

-

-

-

Overview

A subscription is a content or service for which one pays a fixed fee to use. A business model in which a product is "used" for a certain period of time, rather than "owned". It is also abbreviated as "SABUSUKU" in Japan.

It means "subscription," "periodical subscription," or "membership fee" for a magazine. It later became "permission to use a product for a limited period of time.

Later, the subscription method was introduced to annual subscription fees for computer software, as well as to payment methods for all-you-can-read e-book services, music distribution, video distribution services, and streaming music. The subscription method has also been introduced as a payment method for paid applications for cell phones and smartphones.

Subscription video on demand (SVOD) services such as Amazon Prime, U-NEXT, Hulu, and Netflix are subscription video on demand services.

Importance

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​PPRICE
77.6

Many
contents
​52.0

Ease of
search
​34.0

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​PPRICE
70.4

Many
contents
​58.7

Video
quality
​35.3

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​PPRICE
79.4

Many
contents
​57.0

Many
foreign
​33.1

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PPRICE
​64.3

Many
contents
​52.9

​New
releases
33.7

Overview

A subscription is a content or service for which one pays a fixed fee to use. A business model in which a product is "used" for a certain period of time, rather than "owned". It is also abbreviated as "SABUSUKU" in Japan.

It means "subscription," "periodical subscription," or "membership fee" for a magazine. It later became "permission to use a product for a limited period of time.

A subscription is a content or service for which one pays a fixed fee to use. A business model in which a product is "used" for a certain period of time, rather than "owned". It is also abbreviated as "SABUSUKU" in Japan.

It means "subscription," "periodical subscription," or "membership fee" for a magazine. It later became "permission to use a product for a limited period of time.

Social Media

Market Navigator

Market Navigator uses quantitative methods to evaluate purchasing behavior, 
attitudes towards health and hygiene, and willingness to invest in the country of interest.Examining changes over time allows for identification of consumer trends and understanding of the factors that drive consumer behavior, such as values. 

media-998990_960_720.webp
 

Utilization Rate

by gender and age

若年.png

20 - 29

中年.png

30 - 39

高年.png

40 - 49

老年.png

50 - 59

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[ LINE ]

[ Twitter ]

[ Instagram ]

[ Facebook ]

[ TikTok ]

20 / 30

20 / 30

20 / 30

20 / 30

20 / 30

20 / 30

20 / 30

20 / 30

20 / 30

20 / 30

20 / 30

20 / 30

20 / 30

20 / 30

20 / 30

20 / 30

20 / 30

20 / 30

20 / 30

20 / 30

[ Benefits ]

•  Segment consumers according to values.

•  Understand actual purchasing behavior, willingness to purchase, brand loyalty.

•  Grasp sensitivity to information, media sources used, and frequency of interaction (e.g. with social media, subscriptions).

•  Identify attitude trends (e.g. towards hygiene, disaster preparedness, globalism). 

•  Assess sensory response (e.g. to color, smell, taste).

Acorn Marketing & Research Consultants Japan Co Ltd

OS Building 6F, 1-12-15 Kandaizumicho, Chiyoda-Ku, Tokyo 101-0024, Japan

Tel : +81 3 3863 8318

Copyright 🄫 2021 Acorn Marketing & Research Consultants Japan Co., Ltd